Who We Are
LungHealthHub is an independent respiratory wellness publication founded on a single principle: people deserve accurate, evidence-based information about their lung health without having to wade through medical jargon, sensationalised health claims, or content written primarily to sell products.
We're a small editorial team with backgrounds in health journalism and respiratory research. We are not a medical practice, and nothing on this site constitutes medical advice — but we take our responsibility to accuracy seriously, and every article on LungHealthHub is written against published, peer-reviewed research.
Our Editorial Standards
Every article published on LungHealthHub meets the following criteria before it goes live:
- Primary sources only: We cite peer-reviewed, PubMed-indexed research rather than secondary health websites or press releases. Where we reference a study, we link to the source.
- Honest about evidence quality: We distinguish between studies with strong evidence (large RCTs and systematic reviews) and preliminary or weak evidence. We don't overstate what the research shows.
- Medically reviewed: Our articles covering symptoms, conditions, or clinical techniques are reviewed against current NHS and NICE guidance before publication.
- Updated regularly: Respiratory health research moves quickly, particularly post-COVID. We review and update our articles every 6 months and flag the last update date on every page.
- Clear conflict disclosure: Where we review or recommend products, we disclose affiliate relationships clearly and explicitly. Our recommendations are based on evidence criteria — financial relationships don't change our editorial verdicts.
Why We Write About Respiratory Health
Respiratory conditions affect more than 500 million people globally. COPD, asthma, post-COVID lung symptoms, and chronic breathlessness are among the most common long-term health conditions — yet lung health receives a fraction of the public health attention given to heart disease or cancer, despite being directly connected to both.
We started LungHealthHub because we kept encountering two problems: credible respiratory information that was too technical to be actionable, and accessible respiratory content that was either inaccurate or driven by product sales rather than genuine evidence. We aim to occupy the gap between those two failure modes.
Our Approach to Supplement Reviews
We review natural respiratory supplements because many of our readers are looking for evidence-based support beyond lifestyle changes. Our review methodology applies the same criteria as our editorial content:
- We only recommend products where the active ingredients have genuine human trial data at meaningful doses
- We disclose all affiliate relationships clearly on every page where they apply
- We do not accept payment for positive reviews, sponsored placement, or editorial mention
- Our supplement ratings reflect the evidence — not commission rates
Where we earn an affiliate commission, we say so. Where a product doesn't meet our evidence criteria, we say that too — see our full supplements guide for our complete methodology and the products that didn't make the cut.
E-E-A-T Commitment
Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) is the standard we hold ourselves to because it aligns with what our readers deserve. We are:
- Experienced: Our content is informed by genuine engagement with the published respiratory health literature and clinical guidance
- Expert: We write within our competence — we do not make clinical diagnoses, recommend treatment changes, or advise on medication. We direct readers to appropriate medical professionals where clinical assessment is needed
- Authoritative: Our content is cited, sourced, and updated. We correct errors promptly and transparently
- Trustworthy: We disclose financial relationships, distinguish between opinion and evidence, and never recommend products we wouldn't stand behind editorially
Medical Disclaimer
Content on LungHealthHub.com is for informational and educational purposes only. It does not constitute medical advice, diagnosis, or treatment. Always consult a qualified healthcare professional — your GP, respiratory nurse, or pulmonologist — before making changes to your medication, beginning a new exercise programme, or making decisions about any respiratory condition or symptoms you may have.
If you are experiencing a respiratory emergency — sudden severe breathlessness, chest pain, coughing blood, or bluish lips — call 999 or 911 immediately.
Get in Touch
For editorial enquiries, corrections, or general questions, please use our contact page. We read every message and aim to respond within 3 working days.